Charity streaming allows gamers and content creators to use their talents and influence to raise funds for causes they care about. Streamers “donate” a livestream on Twitch or YouTube to run a fundraising campaign and rally their audiences around a cause. This past year, streamers raised over $111 million for nonprofit organizations on Twitch, the world’s leading livestreaming platform.
Streamers get their audience involved in the cause through curating fun donation incentives, milestones and giveaways. When viewers donate, streamers agree to take actions like shaving their head, doing 20 pushups, eating a worm, getting a pie to the face or any other fun challenges they come up with. Sometimes when they hit their fundraising goal, streamers will give out prizes or do something extra crazy.